Last year, Mattel released the gender-inclusive Creatable World dolls inviting all kids to play. Available in a range of skin tones and hair textures, this trailblazing toy earned a place on Time’s Best Inventions of 2019 list. By creating toys that evolve along with culture, the toy industry can do its part to create a more inclusive world. But how do you go from ideals and dreams to products that make kids feel represented? In this panel, a designer, a researcher and a marketer from Mattel offer guidance about designing for a diverse audience.