You put a lot of time, money, and effort into creating your brand or product. Before you can pitch, license, or sell it, you need to protect it! Wherever you are in the process, this session will help you identify what is protectable about your brand, how to make sure you own it, and other simple things you can do to get ready for potential pitches, sales, licensing deals, and even crowdfunding activities. This session is for brand owners, inventors, licensors, licensees, and anyone interested in learning more about brand and product protection.