Ariella Lehrer is a nationally recognized augmented reality and digital gaming expert who has founded and led three interactive companies over the past 30 years. She has produced more than 25 licensed games with Crayola, Universal Kids, NBC Universal and others. Her Emergency Room simulation series of games sold more than one million units at retail. In the past few years, Ariella has focused on AR and has executive produced games, smart toys and educational apps that focus on the interplay between the physical environment and digital apps. Ariella has a Ph.D. in Cognitive Psychology and writes about children and technology on her blog at Ariellalehrer.com.