Asi Burak is an award-winning video game, esports and digital technology thought leader, named one of the “Digital 25: Leaders in Emerging Entertainment” by the Producers Guild of America (PGA) and Variety Magazine.

As CEO of the digital media strategy and production firm Power Play, Burak advises some of the world’s most renowned brands on how to leverage video games, mobile, esports and virtual reality to fuel interactivity and play, and optimize brand engagement. Burak has also consulted with EON Productions (of James Bond films), Newsweek, McCann Erickson / MRM Worldwide and The World Bank, among many others.

Burak currently serves as Chairman of the influential Games for Change (G4C), which produces the Annual Games for Change Festival, NYC’s largest gaming industry event, and advances the creation and distribution of video games that serve as powerful tools in humanitarian and educational efforts. Prior to his tenure as G4C President, Burak co-founded and led Impact Games, the creator of two award-winning platforms: PeaceMaker and Play the News (acquired by Hybrid Learning Systems in 2010).

Often interviewed by international and national media and invited to speak at global forums, from the Clinton Foundation to NASA to Sundance to TED Talks, Burak published his first book, Power Play: How Video Games Can Save the World with Laura Parker, a contributing writer to the New York Times, in 2017. He is a faculty member at the School of Visual Arts MFA in Design for Social Innovation and holds a Master of Entertainment Technology from Carnegie Mellon University.