Melissa Hunter is the mom in Mommy’s World on YouTube and the founder of Family Video Network. When her daughter Grace was 8 years old, she asked to start a YouTube channel similar to the ones that they watched together before bed. Armed with a webcam, they started to review dolls and open blind bags and film their doll hunting excursions. Known for their complete lack of professionalism, they amassed a fanbase of 750,000 subscribers. For five years they shared their love of dolls and toys with families until they chose to retire and live a private life. Still enjoying the process of creating and communicating with viewers, Melissa carried on and re-branded to Mommy’s World. The world of families who create video content for other families to enjoy has become her passion and with Family Video Network she helps those creators navigate this new and often confusing industry.
Kids Should Be Seen AND Heard: How Families Are Influencing the Toy Industry