Richard Barry is a recognized global retail leader with extensive experience in the entertainment, licensing, toy and baby industries.

As the President & CEO of Tru Kids Brands, Richard is responsible for the management, development, and growth of the global brands Toys“R”Us®, Babies“R”Us®, Geoffrey the Giraffe®, and over 20 other consumer brands.

Richard currently serves on the Board of Directors of the Toy Association, the board of the Toy Foundation and has held board positions for the Entertainment Merchants Association and LIMA.