Yoni Bloch is the co-founder and CEO of eko, a pioneering interactive storytelling company that lets viewers shape stories as they unfold. Eko was founded in 2011. Yoni and his co-founders invented the technology in order to create a groundbreaking music video for their band which allowed fans to explore multiple storylines within the video. In partnership with Walmart, and backed by Sequoia Capital, MGM, Intel, and Sony, eko has launched a number of interactive experiences, music videos, and ongoing programs. Yoni is an accomplished musician
and he and his wife and daughters live in NYC.