Zai Ortiz is the visionary entrepreneur-turned-game-maker drives immersive entertainment experiences that blur the lines of gaming, film, and play in the physical and digital world. Zai is the Co-Founder and President of Virsix Games, a collective of forward-thinking storytellers, innovators, designers and engineers uncovering the ways technological advancements will shape and redefine entertainment experiences. In collaboration with Nolan Bushnell, the Founder of Atari and Godfather of Video Games, Zai led the design and development of St. Noire, the world’s first murder mystery board game powered by Amazon Alexa – awarded the CES 2020 Best of Innovation Award. Zai’s most recognizable work is his creation of the J.A.R.V.I.S. system holograms in Marvel’s Iron Man. His portfolio includes stunning visuals for films such as TRON: Legacy, Mission: Impossible, Thor, The Twilight Saga, and Sherlock Holmes. Zai’s work has exhilarated billions of viewers and inspired a generation of artists.